IDENTIFYING VARIABLES THAT PREDICT CLIENTS’ PROPENSITY TO END THEIR CHECKING ACCOUNTS

Autores: SOUKI, G.Q. REIS NETO, M.T. SOUKI, G.Q.

Leia mais

PERCEIVED QUALITY, SATISFACTION AND CUSTOMER LOYALTY: AN EMPIRICAL STUDY IN THE MOBILE PHONES SECTOR IN BRAZIL

Autores: SOUKI, G.Q. GONÇALVES FILHO, C.

Leia mais

BRAND RELATIONSHIPS ON RETAILING: THE IMPACT OF IMAGE ON BEHAVIORAL INTENTIONS OF CONSUMERS

Autores: BRANDÃO, E.A. MUNIZ, R.M. GONÇALVES FILHO, C. ROCCHICCIOLI, G.F. SOUKI, G.Q. MENDES, R.L.

Leia mais

STRATEGY, MARKET ORIENTATION AND ENTREPRENEURSHIP: PROPOSITION AND TEST OF RIVAL BUSINESS PERFORMANCE PREDICTION MODELS

Autores: GONÇALVES FILHO, C. VEIT, MARA REGINA. SOUKI, G.Q. MONTEIRO, PLÍNIO RAFAEL REIS. NETO, MÁRIO TEIXEIRA REIS.

Leia mais

THE EFFECT OF PRODUCT CATEGORY ON CONSUMER BRAND RELATIONSHIPS

Autores: FETSCHERIN, M. BOULANGER, M. GONÇALVES FILHO, C. SOUKI, G.Q.

Leia mais